Vi at this time introduced a serious achievement as a part of its ‘Be Somebody’s We’ marketing campaign: the profitable completion of its goal of including 100 towers each hour, driving its community growth throughout India. This milestone follows the corporate’s current profitable FPO and displays its dedication to quickly increasing community infrastructure.

Community growth: 100 towers each hour

Vi’s ‘Be Somebody’s We’ marketing campaign underscores its dedication to supply high-speed, dependable connectivity by including 100 towers each hour from 30 July 2024 to 30 September 2024 primarily based on common community web site addition.

The marketing campaign emphasizes the ability of human connection, focuses on reaching out and serving to others, embodying the message of “Wherever you might be, we’re somebody”.

TV commercials spotlight the ability of the community.

The marketing campaign consists of two new TV commercials that showcase the community’s influence in each city and distant areas.

One of many movies encompasses a younger woman who organizes a birthday celebration for her sister through video name within the underground metro. As fellow passengers be a part of within the celebration, the scene illustrates Vi’s capacity to allow dependable alerts, akin to in metro stations and distant areas.

This displays Vi’s dedication to offering seamless connectivity and fostering shared experiences, no matter area. Vi believes that telecom networks ought to promote connectivity and convey pleasure, particularly in an age the place digital interactions usually really feel disconnected.

Launched on November 22, the marketing campaign is being promoted by way of TV, digital platforms and different media.

Talking on the marketing campaign, Onish Khosla, CMO, V, said,

‘Be Somebody’s Hum’ highlights the ability of connection. Including 100 towers each hour demonstrates our dedication to offering dependable connectivity, guaranteeing folks keep related and are available collectively for family members in significant ways in which make a long-lasting influence.

Commenting on the marketing campaign, Rohit Dubey, ECD, Ogilvy stated,

Making ‘somebody’s ‘us’, wherever you might be’ was a fragile stability between interesting to each the guts and the thoughts. The promise of 100 towers each hour must be seamlessly built-in into the model philosophy, which guides each choice we make.

This heartfelt second, in one of the vital difficult areas for telecom networks, displays Vi’s dedication to connectivity. We hope that this initiative will improve the community expertise of customers and have a significant influence.