In a transfer that the corporate has stated will strengthen its management place with a purpose-built portfolio in each shopper and industrial segments, and which additional highlights its diversification technique to drive long-term development, Qualcomm has unveiled the Dragonwing the suite of merchandise that shall be marketed outdoors of its current Snapdragon shopper model.

The brand new Dragonwing brand will signify Qualcomm’s industrial and embedded web of issues (IoT), networking and mobile infrastructure options. Trying to tackle industrial functions, it additionally assured that Dragonwing “wasn’t only a title”, however as an alternative represented a promise to drive transformation and elevate business development.

It stated that in a world the place firms face the “daunting” problem of reworking and rising with new applied sciences and digital methods, the portfolio would empower firm development, productiveness and competitiveness at a world scale.

The Dragonwing merchandise will assist edge intelligence custom-designed for enterprise and business with on-device {hardware} and software program AI options seeing use in various use instances. The web result’s that the IoT options can be utilized in simplifying complexity, empowering smarter decision-making and optimising operational effectivity, forming what Qualcomm stated can be “blueprints for business transformation”, from enhancing on a regular basis must fixing the world’s most mission-critical challenges. 

In establishing the brand new model identification, the related processor and synthetic intelligence firm stated it’s aiming to empower prospects in industries equivalent to power and utilities, retail, provide chain, manufacturing and telecom to “develop, innovate and scale to new heights”.

Explaining why it created the particular industrial-oriented model, Qualcomm stated the title Dragonwing and its dragon icon symbolise “ascension, energy and acceleration” and can create a “sturdy, purpose-built portfolio” for the corporate’s industrial segments.

It’s going to additionally assist companies to “take a leap and speed up their digital transformation with pace and confidence” and supply a transparent differentiation with the profitable Snapdragon line, stated Qualcomm senior vice-president and chief advertising officer Don McGuire.

“Our mission is to ship clever computing in every single place. We’ve got a tremendous suite of merchandise, and when you could also be conversant in the Snapdragon model portfolio, you might not know that we’ve an entire suite of merchandise outdoors of Snapdragon,” he added.

“We thought it was time to convey a singular identification to this product portfolio and clearly articulate the worth proposition for patrons. As we proceed to diversify, the core elements of our platforms and options – AI, computing and connectivity – are related to extra industries than ever earlier than. From industrial robots to cameras, to industrial handhelds and drones, and extra, this portfolio deserves a model identification worthy of the know-how innovation delivered throughout classes.”

Qualcomm stated that with Dragonwing merchandise, customers might speed up industrial innovation and development within the digital age with edge AI, high-performance, low-power computing and “unrivalled” connectivity constructed into {custom} {hardware}, software program and repair choices designed for pace, scalability and reliability. This might realise an a variety of benefits, stated McGuire.

“Firms can unlock smarter decision-making, elevated operational effectivity and quicker time-to-market,” he stated. “That is essential for industries like power and utilities, retail, provide chain, manufacturing and telecom, enabling companies to broaden into new alternatives, prolong their aggressive edge and win in evolving markets.”

The Dragonwing model will make its debut at the forthcoming MWC after which on the Embedded World occasion.