Worldwide Information Company (IDC) has launched its newest Worldwide Wearables Quarterly Tracker, which experiences that international shipments of wrist-worn gadgets totaled 139.0 million items within the first three quarters of 2024, up year-over-year. The 12 months represents a lower of 1.0 p.c.

This decline is because of market saturation and intense competitors, significantly in India and the US. In distinction, China’s wrist-worn market noticed important development, transport 45.8 million items—a 20.1 p.c year-over-year enhance—positioning China as the biggest contributor to international shipments. is

Market failure.

The wrist-worn machine section consists of smartwatches and wristbands:

• Smartwatches: International shipments reached 112.2 million items, down 3.8% year-over-year. In China, smartwatch shipments rose 23.3 p.c to 32.9 million items.
• Wristbands: International shipments reached 26.8 million items, up 12.7% year-on-year. China shipped 12.9 million items, representing 12.6 p.c development.

Model efficiency highlights

HUAWEI

HUAWEI led the worldwide wrist-worn market in general shipments in the course of the first three quarters of 2024. Its Q3 launches, together with the GT5, GT5 Professional, and WATCH D2 with TruSense system, expanded its well being monitoring options, driving cargo development. The corporate noticed continued growth in Asia Pacific, Latin America, the Center East and Africa by native methods.

apple

Apple took the highest spot within the wrist-worn market in Q3 2024 with the launch of the Collection 10 smartwatch. Nevertheless, growing competitors in varied worth segments challenges its market dominance. Though Apple is the worldwide smartwatch chief, continued innovation can be vital to sustaining its place.

Xiaomi

Xiaomi picked up the tempo with the launch of the Band 9, providing upgrades in display screen brightness, battery life, and well being monitoring. The Xiaomi Watch S sequence strengthens its mid-to-high-end lineup. Its robust efficiency within the smartphone and automotive segments additionally boosted its wrist-worn machine visibility.

Samsung

Samsung’s seventh-generation gadgets helped enhance its market presence in Q3. The Extremely smartwatch crammed its high-end product hole, whereas the FE model strengthened its entry-level lineup. The Fit3 wristband, which was launched in early 2024, enabled Samsung to cowl a wider client base.

B.B.Okay

BBK maintained its management in China’s youngsters’s watch market by increasing into rising abroad markets by its IMOO model. The corporate strengthened its international distribution community by strategic partnerships.

Market Tendencies and Forecasts to 2025

IDC highlighted rising client demand for sports activities and health-related options as a key driver of wrist put on market development.

By 2025, China’s wrist-worn machine shipments are anticipated to achieve 62.5 million items, reflecting a year-on-year enhance of three.2 p.c. Key developments shaping the market embrace:

• Improved well being monitoring: Advances in AI and sensing applied sciences will enhance well being monitoring capabilities, significantly for blood stress monitoring.
• Evolution of channel construction: Diversification of on-line gross sales will create challenges and alternatives, whereas offline gross sales will stay concentrated in key retail shops.
• Personalization Focus: Wrist-worn gadgets will emphasize customized designs, interesting to sports activities lovers, fashion-conscious shoppers, and enterprise professionals.

Sophie Pan, analysis director at IDC China, famous that product launches by high producers have fueled the restoration within the mid- and high-end market segments. He emphasised that technological improvements and product diversification will additional enhance the enchantment of the wrist-worn market, particularly in AI-powered multimodal interplay capabilities.

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