The iQOO 13 goes on sale in India at present and I had the chance to talk with Nippon Maria, CEO of the iQOO enterprise in India, to debate the most recent launch and the model’s technique in India. Nippon was beforehand with Vivo India and joined iQOO about 3 years in the past.

How has your journey with iQOO been thus far? India is a crowded and aggressive smartphone market. What are you doing in a different way?

Over the previous two years the model positioning and what the iQOO model ought to stand for. As an alternative of chasing worth factors and launching gadgets primarily based on that, we understood that there was an unmet demand for performance-based telephones. Vivo was increasing the digicam area and several other manufacturers had been positioning the digicam as their USP. There’s a set of customers who need highly effective gadgets with equally good cameras at each worth level. We really feel that iQOO can positively fill this hole available in the market. This turned our core proposition and promise to our prospects. You will get the most effective efficiency from us at any worth level.

Gaming is rising as a brand new issue for machine choice by shoppers. What’s your opinion on this?

Gaming and e-sports are positively extra well-liked than they had been a couple of years in the past. And if you wish to do actually good gaming or run heavy video games, you want a cellphone that’s actually highly effective. The iQOO has emerged as a really sturdy selection for shoppers who’re on the lookout for gaming and search for efficiency as the first motive for buy. However past that, what iQOO has positively seen and what we have seen is that there are a variety of use instances exterior of gaming, a few of which I’ve shared earlier than, the place individuals are saying Are, I feel an excellent selection for iQOO. Me as a result of it offers me nice efficiency, nice digicam, good battery life, quick charging, I am an IT skilled, I get heavy apps, or I’ve heavy apps, then I get heavy information. And there are totally different those that we’ve got met, some are creators, they are saying I have to run heavy software program, modifying apps, video apps, and many others. on the cellphone. And with this cellphone I can positively edit on the go, I can run skilled software program that is not potential on a much less highly effective machine. So most of these folks have additionally come. So sure, other than players, who positively love the iQOO, and we love them, we have additionally seen use instances that reach past gaming.

It sounds such as you’re betting huge on group, how does that translate to your product?

Neighborhood is on the coronary heart of every little thing we do at iQOO. Whereas different manufacturers have centered on group, we’re actually constructed on our personal. We take every bit of suggestions and suggestion significantly, integrating them into our merchandise and advertising. For instance, earlier than launching a marketing campaign, we seek the advice of our group on ideas and scripts, utilizing their enter as a robust sounding board. Their insights replicate the preferences of their mates and colleagues, who’re additionally our followers and prospects. At iQOO, co-creation is on the coronary heart of our ethos — making us a model by the folks, for the folks.

Your ideas on iQOO 13 and its launch on Snapdragon 8 Elite chipset

Efficiency is our major focus, and the processor or SOC performs an vital function in delivering that. We try to be among the many first to deliver the most recent, strongest chipsets to our prospects. Nonetheless, it is not nearly being first; It is about attaining the appropriate optimization with the most effective {hardware} and software program integration. Our collaboration with companions like Qualcomm ensures advanced back-end work, leading to iQOO telephones that outperform opponents even on the identical chipset — providing quick, easy and funky efficiency. For us, it is about maximizing the chipset’s potential to ship the most effective expertise to our prospects.

Are you able to share extra particulars of the Q2 supercomputing chip?

The Q2 supercomputing chip is a proprietary innovation of Vivo and iQOO designed for gaming and eSports lovers. It allows as much as 144 FPS interpolation, offering an exceptionally easy gaming expertise. Paired with the world’s first 2K 144Hz Eyecare show in IQOO 13, it transforms person experiences, particularly for gaming. With optimistic suggestions from prospects on each the Q1 and Q2 chips, we’re dedicated to innovating and enhancing the eSports expertise.

What’s your partnership with BMW?

Our long-standing partnership with BMW, significantly BMW M Motorsport, is predicated on shared values ​​of innovation and excessive efficiency. BMW M Motorsport is the epitome of cutting-edge velocity and efficiency, completely aligned with ICO’s imaginative and prescient. The collaboration goals to encourage its prospects with the final word efficiency spirit that each manufacturers symbolize.

Your gadgets are primarily bought on e-commerce platforms, so what if prospects encounter issues with their gadgets and need assistance?

At iQOO, sturdy after-sales service has been a precedence for the reason that starting, leveraging Vivo’s in depth community of over 650 service facilities identified for industry-leading buyer satisfaction. This ensures that iQOO customers obtain quick, dependable, and passable help. With Vivo’s confirmed experience, iQOO customers can confidently resolve any cellphone situation, making after-sales service a significant energy reasonably than a ache level.

Do you could have any plans to supply a 2 yr guarantee vs the present 1 yr guarantee which is the {industry} norm?

We conform to {industry} norms concerning warranties, as a substitute specializing in offering dependable high quality, wonderful service, and common software program updates. Whereas an prolonged guarantee could present further satisfaction to some customers, we imagine that sustaining top quality requirements and making certain easy operation of the cellphone is extra vital than the size of the guarantee. With iQOO 13 we’re providing 4 years of Android updates and 5 years of safety updates for the primary time.

Why ought to a client available in the market for a brand new machine think about the iQOO 13 over the competitors?

From efficiency to gaming to digicam capabilities from reside streaming to battery 6000 mAh, 120 Watt quick charging contained in the field, the world’s first 2K, 144Hz show. I do not suppose every other machine may even come near the iQOO 13, not to mention examine and confuse. You should buy the iQOO 13 with confidence and so long as we’re supporting you for the subsequent 4 or 5 years and past, I feel you’ll be utterly happy.